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Research papers

Added value information

The needs of FMCG manufacturers and retailers require that suppliers of information for marketing decision support take an integrative perspective to what to offer to their market. After discussing the different ways that can be used in looking at a...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Antonie Luijten, Peter Kempe
Company: GfK
February 1, 1997
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Citation

Luijten and Kempe (1997a, February 01). Added value information. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/added-value-information


Research papers

Tv advertising effectiveness

The paper presents a study in which the short term effects of advertising on purchase behaviour were measured with single source data from a micro test market. The results show that real advertising effects are smaller than expected according to John...

Catalogue: Revolutions In Panel Research 1997: New Questions, New Solutions
Authors: Raimund Wildner, Klaus Kindelmann
Company: GfK
February 1, 1997
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Citation

Wildner and Kindelmann (1997a, February 01). Tv advertising effectiveness . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/tv-advertising-effectiveness-


Research papers

A new generation Of CAPI

Nowadays new equipment, new software with multi-media features and new data-input techniques are available for computer-aided personal interviews (CAPI): pen and voice recording. We call these small and light pen-pads with keyboards the CAPI...

Catalogue: Seminar 1997: Do we control IT or are we IT's slave?
Author: Gerd Meier
Company: GfK
January 1, 1997
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Citation

Meier, G. (1997a, January 01). A new generation Of CAPI . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/a-new-generation-of-capi-


Research papers

Retail audit for durable goods

This paper will concentrate on consumer electronics products and proposes to investigate three main topics: 1. Why develop into retail research in China? 2. The operational issues faced in China when developing into retail research. 3. The...

Catalogue: Asia Pacific Conference 1996: Marketing In Asia
Author: Lionel Marquie
Company: GfK
November 1, 1996
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Citation

Marquie, L. (1996a, November 01). Retail audit for durable goods . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/retail-audit-for-durable-goods-


Research papers

User acceptance of online-services

On the fast developing "Information Highway" market testing methods for the acceptance of Online Services will gain an increasing importance. While all services are using a graphic user interface (Windows) a real acceptance test can only be realized...

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Anton Lohmann
Company: GfK
September 1, 1996
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Citation

Lohmann, A. (1996a, September 01). User acceptance of online-services . ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/user-acceptance-of-online-services-


Research papers

Time as a factor of quality of life

To be under stress, to be short of time, to be late - these are all typical expressions in modern society. We envy - and despise - those who live on Indian time, who have not any time concept, who do not know what punctuality means, and so on....

Catalogue: ESOMAR Congress 1996: Changing Business Dynamics
Author: Rudolf Bretschneider
Company: GfK
September 1, 1996
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Citation

Bretschneider, R. (1996a, September 01). Time as a factor of quality of life. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/time-as-a-factor-of-quality-of-life


Research papers

Quality service

The paper describes a piece of research that has been coordinated by Eurisko, on behalf of Ferrari. The study was aimed at measuring customers’ satisfaction with the treatment they receive at the dealerships, during the purchase and the after...

Catalogue: Seminar 1996: Building Brand Identity In The Auto Industry
Authors: Claudio Bosio, Beatrice Cito Filomarino
Company: GfK
June 15, 1996
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Citation

Bosio and Filomarino (1996a, June 15). Quality service. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/quality-service


Research papers

Zapp!

This paper describes an extensive research project concerning the leakage and influx of viewers during commercial breaks. The goal of this research project is to determine which factors bring about this kind of channel switching. The study covers the...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Lex van Meurs
Company: GfK
June 15, 1996
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Citation

van Meurs, L. (1996a, June 15). Zapp!. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/zapp-


Research papers

Compatible or not?

How frequently and within which programme environment would a young woman aged between 20 and 25 years, highly committed to social justice and environmental conservation, with 1 child and her studies not yet fully completed and with a passion for...

Catalogue: ARF/ESOMAR Worldwide Electronic And Broadcast Audience Research Symposium 1996
Author: Michael Darkow
Company: GfK
June 15, 1996
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Citation

Darkow, M. (1996a, June 15). Compatible or not?. ANA - ESOMAR. Retrieved May 19, 2024, from


https://ana.esomar.org/documents/compatible-or-not-